THE KIRRA CURRENT
WHO
Kirra Point by KTQ Group
WHAT
A teaser campaign turned full development overview, printed like tomorrow’s news.
NAMING
KEY MESSAGING
TEASER AND LAUNCH COPYWRITING
NEWSPRINT CONTENT DIRECTION
EDITORIAL AND FEATURE WRITING
SEO, OOH + DIGITAL COPY
ABOUT
As a teaser campaign for Kirra Point’s final residential collection ‘Casilia’, The Kirra Current drew on the idea of local gossip. This concept carried the story from intrigue to reveal across digital and print, before becoming a full broadsheet introducing the wider vision for the precinct. Designed to support Casilia’s sales materials while standing confidently on its own, the publication also created a platform for future issues and stories from Kirra Point.
KEY MESSAGING
“Word travels fast by the sea.”
“There’s talk on the water.”
“Something’s in motion at Kirra Point.”
“Feel the pull.”
NEWSPRINT EXCERPT
“We’ve made this place for every moment. Ensuring that as the coast evolves, this corner holds true to what makes Kirra, well, Kirra. Relaxed, welcoming, eternally sunny. Some things never change.”
DIGITAL COPY
“Surf check? Something’s stirring. Kirra Point’s last residences are forming soon.”
CLIENT EDITORIAL EXCERPT
“Behind Kirra Point is KTQ Group, one of Australia’s premium property groups, still family-owned and privately funded. Since the early days, KTQ has been guided by the same principle: to add value to communities. And the approach? That’s always been personal.”
