BETWEEN THE CREEKS
WHO
Between the Creeks by Sherpa
WHAT
Place-led storytelling and a strategy in tune with the tides.
BRAND AND VOICE STRATEGY
PUBLICATION NARRATIVE
KEY MESSAGING
“Always in motion.”
“Bring your towel.”
“Same time next week, between the creeks.”
NARRATIVE EXCERPT
“Between the Creeks is your local’s guide to life in Palm Beach. What’s happening now, what’s just around the corner and what lingers after everyone’s wandered home. A cultural directory of a neighbourhood in motion, changing as the tides do.”
WEBSITE EXCERPT
“Home between the creeks, Palm Beach keeps pace with the best of the Gold Coast. Shaped by the rhythm of its counters, the position of the sun, and the doors worth returning to, it’s a neighbourhood in motion. Bring your towel.”
