lululemon
WHO
lululemon AU/NZ
WHAT
High-performance language for a high-performance brand.
WEEKLY MARKETING AND EMAIL COPY
CAMPAIGN COPYWRITING
EVENT CAMPAIGN MESSAGING
SHORT-FORM MESSAGING
“A new runner just joined the pack.”
“Your competition noticed.”
“Built to champion standards.”
CAMPAIGN EXCERPTS
“The Align™ pant: still unmatched.”
“Find your flow in buttery-soft gear that’s all stretch, no restriction.”
