THE SECOND WAVE BY GENTLE HABITS
WHO
Gentle Habits
WHAT
Copy that lingers for an evocative collection of incense.
COLLECTION NARRATIVE
KEY MESSAGING
PACKAGING COPYWRITING
COLLECTION COPY
“The past is never truly lost—with every burn, it pulls you back. Ignite your memory, no two waves are the same.”
KEY MESSAGING
“Inspired by memory. Made for escape.”
“A burn that pulls you back.”
“Drop in to escape.”
PACKAGING COPY
“Snake Flower—An old friend in an unexpected place.
(Smells like) Nag champa revisited with frankincense and amber. A hint of something old, a surge of something new.”
PACKAGING COPY
“Gelato—A sugary drip down a salty hand.
(Smells like) The beachside Candy Cabin of an ‘80s childhood. Sandalwood and vanilla with a swirl of summertime nostalgia.”
PACKAGING COPY
“Bali Hai—A soft breeze on a sticky night.
(Smells like) Jasmine flowers layered with pepper berry from faraway places reachable only by boat. Ignite and switch off.”
PACKAGING COPY
“Inner Den—Feet on the table, lights dimmed low.
(Smells like) Worn leather with amber and nagarmotha wrapped up in late-night thoughts. Sit back, sink in.”
