TONE OF VOICE STRATEGY
TAGLINE DEVELOPMENT
WEBSITE COPYWRITING
PRODUCT DESCRIPTIONS
BRAND POSITIONING
“Printebebe is an Australian brand creating clothes that feel like memories in the making. For children in their sunniest years and the mothers moving gently through them.”
KEY MESSAGING
“Made to outlast, but never outlove.”
“Worn wherever life is unfolding.
“Clothing that mothers keep, children remember and families pass on.”
BRAND NARRATIVE EXCERPT
“We believe childhood is for climbing trees, chasing sunlight, and savouring every small wonder. Getting dressed should never get in the way of that. Our pieces are made to be worn in and worn often with natural fibres, stain-disguising prints, and thoughtful details that keep pace with every adventure.”
